SWAROVSKI OPTIK inspires people to love and care for nature.
Premium products sharpen the senses so that everyone may perceive the ever-present beauty of nature - and understand the need to protect it. SWAROVSKI OPTIK kindly invite you to let yourself be enchanted by the preciousness of the moment, so that you may fall in love with Mother Nature again.
For the love of nature.
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specializes in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2018 was 156,3 million euro (2017: 146 million euro) and the export ratio is 91%. The company has around 960 employees.
Gerd Schreiter, Carina Schiestl-Swarovski, Stefan Hämmerle
A GLOBAL FAMILY BUSINESS
The SWAROVSKI Group is a company run by the fifth generation of the family that focuses on sustainable business development. The SWAROVSKI Supervisory Board is the ultimate body responsible for controlling and supervising the Crystal, Optical devices, and Abrasives business areas.